The Endeavor Archetype Lab

Competition breeds innovation, fact. So while the snowboard industry might be having a bit of a hard time off the back of a terrible winter season for snow in the States and a global recession that the world economy just can’t shake, increased competition for board sales is driving innovation in Snowboard design and construction. It’s a pretty good time to be a consumer right now, with brands taking the brunt of materials, logistic and labour cost inflation but having to pump more and more revenue into RnD to keep their products desirable.

One brand that’s investing heavily into building innovative and better products is Endeavor Snowboards of Vancouver, Canada. Fronted by ex-Wildcats Max Jenke and Rob Dow and Canada’s favourite man behind the lens, Scott Serfas, Endeavor has always been on-point with their graphics and brand image. Now, with the addition of board design and production guru Jason Broz to the team, Endeavor products are at the spearhead of innovative board design too. Realising that manufacturing product in Asia had previously restricted Endeavor’s domestic RnD capabilities, Endeavor has invested heavily in brand new prototyping facilities they call the Archetype Lab.

Snowboard-Review TV caught-up with Jason from Endeavor at this year’s ISPO trade fair to find-out more about the ‘Archetype’ lab, about Jason’s role at Endeavor and to see if we could get any scoops on new designs in the pipeline.


Posted by Rich Ewbank in Features.

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