Sh*t is Hot - 2013 NOW Bindings Preview

They’ve been almost a decade in the making. An innitial star studded advertising campaign, with riders like Devun Walsh and Jeremy Jones talking about an un-named and undisclosed binding project caused a blogging and forum frenzy with members of the public even trawling through the US’s patent office submissions in an attempt to uncover the secret behind JF Pelchat’s revolutionary snowboard binding design. Post ISPO and SIA, the cat is well and truely out of the bag, but unless you’ve actually had your hands on the NOW IPO bindings it’s dificult to understand how their revolutionary pivot actually works. We managed to get hold of David, an engineer on the project, to show us the binding and how it works.

In next week’s “Sh*t is Hot” we catch up with ex-Clyde owner and all-round nice guy Jason Broz who’s landed himself the job of Head of R&D at Endeavor Snowboards, a company putting out some high tech boards with stunning aesthetics. At ISPO, Jason showed us through a number of exciting new boards and a few classics in the range that have been jazzed-up for the 2012/13 season.

Posted by Rich Ewbank in Features.