Endeavor back in-touch with their Roots!

There’s no doubt that having decent graphics on a Snowboard is always a significant selling point; I don’t care how product driven you think you are, we all know that a pants board design will almost always put you off buying it! Every year board manufacturers change the graphics on their boards just like a football team changes its strip and every year we browse through the brand catalogues and websites looking for the slickest graphics, no doubt contemplating forgoing the right board length for the colour scheme that will match our jacket.

MFM eat your heart out....

Brands like Lib Tech and Capita are all too aware of the importance of design within the Snowboard market; as such the industry has become a busy hub of artistic activity where the skills of famous, well-known artists are being drawn to the table to add something different to the equation, not simply recycling the designs of skate decks 10 years prior.

Despite the Snowboard Industry producing a vast array of outstanding and engaging works of art; every season there are a few boards designed that are timeless and no matter how long you keep riding them for you’ll always be the envy of every other rider on the hill. The 93/94 Burton Haakon Air, 02/03 K2 Parka, 06/07 Nitro MFM, and the 04/05 Uninc range all spring to mind; they’re all boards that I’d proudly hang on my wall.

This years range of Endeavor Roots boards are in my mind nothing short of beautiful, which I don’t think is a strange thing to say about a board (but perhaps I’m in the minority with that school of thinking!). The Roots is a high-end twin shaped freestyle board which has been built for the aggressive freestyle rider; the perfect board if you like riding pipe, big kickers or simply charging down hills on something a little stiffer and snappier. There are four boards in the range and the graphics for each of these boards is influenced by a different season; 148 Summer, 151 Spring, 154 Winter and 157 Autumn. As with most high-end boards you can expect a list of technical features as long as you Mums shopping list; I’m going to mention the ABS sidewalls, 7700 Sintered base and carbon stringers for added pop.

I can’t wait to test this board in the Spring but can’t promise the guys at Endeavor I’ll be getting this beauty back to them in a hurry…this baby’s taking pride of place on my wall at home!

For all of you that share my opinion on the graphics keep your eyes peeled for the Spring review then get yourself down to your local Endeavor stockist in September and reserve a board. Production of the Roots has been limited and most of the boards that make it out of the factory will be winging their way to Japan. These beauties are bound to fly out of the shops like earplugs at a Spice Girls concert.

Base ain't too bad either

Posted by Rich Ewbank in Blog & News.

Next entry: Salomon find design talent of the future Previous entry: Grenade Apparel and Glove Preview for 2009/10

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