Amplid Opens First Flagship Store in South Korea

An interesting little press release found its way into the Snowboard-Review.com in-tray this morning. It looks like Amplid, one of Europe’s premium high-tech, high-quality snowboard manufacturers is getting some pretty good traction in South Korea. In fact Korea’s Ski and Snowboard communities are so into the brand that Amplid’s Korean distributor Baek Dong Joon is opening a Flagship store in the nation’s capital. Located in Seoul’s busiest snowboard shopping street (yes they have a street for snowboard shopping!), the store is completely devoted to Amplid gear… it sounds like heaven to us! And the best thing… it looks like an Amplid store could be opening near you with two more stores being planned for 2011.

Amplid is proud to announce the opening of its first flagship store in Seoul, South Korea. “This is a very important step for Amplid” states cofounder Peter Bauer, “we have a unique chance to create the right environment around our brand and confront the customer with the way we think is right”. “Also from an RnD side it is very precious” adds partner Anian Thrainer, “we are directly in contact with the riders, and can gather important information concerning our product so we can react with changes immediately”.

Here is a short interview with Baek Dong Joon, who owns and runs the shop:

What is your thought behind that shop concept?

In order to get the Korean consumer in touch with the brand, best is to have only one brand – Amplid – in the shop. We are on our way establishing Amplid very well in our country, this flagship store will be an important tool for this mission.

Why did you choose Amplid as a brand for such a store?

I am distributing Amplid in Korea. We just started last year, but due to its great technology and performance we have a clear distinction to other brands. This is why I am very confident it will work very well.

How did you choose that location?

Many Snowboard & Ski stores are concentrated in this area, lots of riders are passing by to shop for wintersport products.There are about 25 stores around our store. Even though there are some snowboard stores in other towns, this area is the most popular snowboard shopping street in Korea.

Where do you see yourself with your project in the near future?

My goal is to convince all riders in Korea that Amplid is a top brand when it gets to technology, quality and graphic design. My second goal is to reach a market share of 50% on the Korean market.
I know it sounds very eager, but on the ski side we are not that far away.

Amplid will be opening another flagship store in France this winter season, a third one is in the pipeline.

 

Posted by Rich Ewbank in Blog & News.

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