Marketing is a funny thing. One the one hand, we all pay for it through the products we buy. On the other hand snowboarding’s marketing spend supports the media we consume, pro-riders (and therefore snowboarding’s progression) and every once in a while a cool concept that directly benefits us…the consumer.
Continue reading DC Launches Park Live Video Concept
I may be a little late posting the second instalment of the Amplid Shred Recipes Trilogy but it’s Christmas and I’ve been busy shovelling mince pies into my mouth and slowly pickling myself with all sorts of festive booze.
Continue reading Amplid Shred Recipes: Episode 2
I’ll give you three guesses what happens when you heat a snowboard with a candy base in a snowboard press. In this episode common sense goes right out of the window and the Signal crew attempt to build a snowboard, supplementing the base, topsheet and sidewalls with confectionary… ridiculous in a good way.
Continue reading Signal Every Third Thursday - Candy Snowboard
Here’s a little gem from our friends at Amplid. Amplid has put together a three part series about ski and snowboard design and RnD. In the first episode Peter Bauer and Anian Thrainer the brains behind the brand introduce themselves and then run through the basics of ski and snowboard geometry. In the second episode due for release next Monday the two co-founders will go into more details about how they conduct RnD. For snowboard geeks and newbies alike it’s a pretty interesting watch.
Continue reading Amplid Shred Recipes: Episode 1
For some unknown reason women love Christmas shopping and men loathe it. For me, there is nothing worse than being dragged around a department store, book shop, jewellers and endless clothing stores to find the perfect gift only to find that within three weeks the gift that took blood, sweat and tears to find has been returned for credit or lost in the attic/local charity shop never to be seen again. This year to help SB-RV readers find the perfect gift for their snowboard addicted loved ones we’ve created a list of 10 items with varying price tags that will have them jumping for joy instead of checking the wrapping for a receipt.
Continue reading Christmas Snowboard Gift Guide
Bonkers Boards is SB-RV’s salute to the mad scientists behind some of snowboarding’s most radical designs. To launch this feature we’ve chosen the Unity Whale, a powder hungry beast with a nose that would make Gerard Depardieu’s look proportionate and a cheeky little swallow tail to make it easier to prop up outside your post shred watering hole. We asked Unity owner Pete Wurster to give us the lowdown on one of the 2011/12 season’s craziest shapes.
Continue reading Bonkers Boards - The Unity Whale
Last February I finally got a date in the diary to go riding with Peter Bauer of Amplid Snowboards. For those of you who don’t know of Peter, he’s a certified snowboard legend. From World Slalom Champion to AK veteran Peter has ridden it all; he’s even had a pro model at Burton, the PJ, which he shared with French carving extraordinaire Jean Nerva around 1990.
Continue reading Brand Test - 2012 Amplid Snowboards
Snowboard-Review 2014 Gear Preview Posted May 21, 2013 by Rich Ewbank
Spring Break - Test for Yourself Posted March 28, 2013 by Rich Ewbank
The Endeavor Archetype Lab Posted December 21, 2012 by Rich Ewbank
Voile Split Decision Review Posted November 18, 2012 by Rich Ewbank
Venture Euphoria Wins Backcountry Mag Award Posted August 29, 2012 by Rich Ewbank
Sh*t is Hot - 2013 Never Summer Preview Posted August 09, 2012 by Rich Ewbank
Signal ETT Best of Season 2 Posted July 19, 2012 by Rich Ewbank
Sh*t is Hot - 2013 K2 Snowboards Preview Posted April 23, 2012 by Rich Ewbank
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